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Blog*Spot ArchivesContactRichard Ceccarelli Josh Mandir |
Monday, November 08, 2004Non-baseball: Worst ad EVER...Could this be the least effective ad campaign- political or otherwise- in history? If you live in California, you've seen this ad. Paid for by the San Manuel tribe of Indians, it features former Minnesota Governor Jesse Ventura, who attempts to paint California gaming tribes as victims for having signed Governor Schwarzenegger's new gaming compacts. He even goes as far as to accuse Schwarzenegger of "ripping Indians off" in a tone which implies some kind of anti-Indian prejudice on the Governor's part. Put aside for a moment the fact that the ad is running after the election. It's hard to figure out what the San Manuel tribe is hoping to accomplish with these ads. I would assume this is part of a PR battle- the tribe is attempting to brew a public outcry and put a stop to these new compacts. But is attacking the insanely popular Governor the right way to go about it? Schwarzenegger has an approval rating that consistently reaches the high 60's. He is, at this stage of his term, the most popular governor in the state's history. So even if the Indians had a valid argument (which they don't), this is a misguided way to make their point. More than anything, this ad is likely to piss people off and turn them against the Indian casinos (if they weren't already there). Personally, I don't particularly care for Mr. Schwarzenegger, but he seems to be a good and decent man. He's obviously very likeable, and accusing him of some sort of subtle racism (especially when coming from a source as vilified as the Indian tribes) just makes him out to be the victim. Didn't they screen test this at all? If anything this ad makes me want to tax Indian tribes more... |
