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Wednesday, March 30, 2005
That speck you see?
That would be MSNBC's ratings.
One of my strange obsessions has always been the politics of cable news. That's why I found this so interesting:
"CNN Headline News has supplanted MSNBC as the third-place cable news channel." Bauder notes that "the numbers are relatively miniscule...but they're important for perception and for the business of television news."
It's a market that's over saturated, and the public has obviously decided that MSNBC is the odd man out.
Back when it was assumed cable news networks were a license to print money, NBC had the bright idea to dump Roger Ailes and his "America's Talking" network in favor of a hastily assembled and poorly thought-out partnership with Microsoft. Thus was born MSNBC. As you well know, Ailes is now at the helm of MSNBC's wildly popular rival FOXNews and is unanimously credited for it's successes. This type of tactical masterstroke would become a common occurrence over at 30 Rock. Since that day, MSNBC has somehow managed to walk the fine line between being completely devoid of informational value and avoiding any entertainment value.
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